Mutande Rosse!
What a year it’s been! Looking back, I feel incredibly lucky for everything I’ve achieved. The highlight? It has to be opening my gorgeous new Solo Mia showroom at Pitt Hall Farm. The space combines the charm of an Italian boutique with the beauty of the English countryside. To me, it’s a little slice of Italy, right here in Hampshire.
I’m beyond grateful for the wonderful support from all of you – my amazing customers, both old and new. It’s thanks to you, that this dream of mine continues to grow!
For me, Solo Mia is as much about fashion as it is about building meaningful connections with you. I’ve always loved sharing my Italian culture and traditions, whether it be through serving prosecco and panettone at my events, or sharing blogs about my dad's dishes for the perfect pasta.
A Tradition Worth Sharing
Speaking of traditions, I want to tell you about one of my favourite Italian customs: wearing red underwear on New Year’s Eve. Yes, in Italy, wearing a pair of red knickers before the clock strikes midnight is said to bring good luck for the year ahead.
The tradition goes way back to ancient Rome, when red symbolised fertility and protection from evil spirits. Over time, it evolved into a modern day good-luck charm (a bit like the four-leaf clover). Now, many of us Italians embrace it with great gusto. Our December markets overflow with red lingerie and it’s a tradition that always brings a smile.
Sharing the Luck
This year, I thought, why not share a little of this Italian New Year luck with my customers? And to celebrate I’ve decided to give away red knickers to the first 50 customers, both in-store and online, from Friday 13th December!
So, on New Year’s Eve (La Vigilia di Capodanno to me), don’t forget to pop on your lucky Solo Mia “New Year Knickers” and then top them off with your favourite outfit. Whether you’re superstitious, or not, it’s always fun to try something new, isn’t it? I mean, we could all use a little extra luck now and then!
So, will my red knickers bring you luck for 2025? There’s only one way to find out …
Here’s to a Happy and Lucky New Year
As we wrap up 2024, I want to take a moment to thank each and every one of you for being part of the Solo Mia journey. Your support means the world to me. Whether you’ve stopped by the showroom, shopped online, or simply shared a kind word about your Solo Mia experience, you’ve helped make this year truly special.
Warm wishes and Buon Anno!
With Love
Erika x